Influencer Marketing Stats: Global & Greece

Trying to understand the growth of influencer marketing? Here are some global and greek stats based on various global resources and our data from past campaigns in Susurrus.

• Globally: 89% of marketeers agree that it is the most impactful social media platform for influencer marketing. Basically, 9/ 10 Influencer Marketing campaigns utilize Instagram, so it ranks #1 for the most impactful and important channel. Tik Tok was added to the Social Media realm recently, but the percentage of brands using it continues to increase.
• Greece: Our metrics show that 95% of the campaigns contain Instagram content. It is very rare to find a campaign that does not use Instagram and in this case, brands are likely to choose only Tik Tok or YouTube.